Intel IoT Market Ready Solutions Sales Playbook
Seller-facing sales playbook designed to simply a complex IoT solutions portfolio, improve solution discovery, and support more confident customer conversations.
Overview
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I developed this seller-facing sales playbook to simplify a complex portfolio of Intel IoT Market Ready Solutions and make solution information easier to navigate, understand, and apply in customer conversations.
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The playbook gave sellers a structured way to move from customer needs and use cases to relevant solutions, value propositions and supporting resources without navigating fragmented source material.
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The Challenge
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The portfolio included multiple solutions, use cases, technical capabilities, and supporting resources that could be difficult for sellers to interpret quickly during active sales workflows. The challenge was to reduce that complexity without oversimplifying the underlying solutions.
I needed to organize the content around how sellers actually work: identifying a customer need, finding the relevant solution, understanding its value, and accessing the right supporting information quickly.
My role
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I helped design the seller-facing playbook by translating complex solution information into a structured sales resource. My work included defining the content architecture, improving navigating, organizing solutions around seller-relevant use cases, and surfacing key value propositions and supporting resources.
I focused on reducing cognitive load and making the next seller action clear, so the playbook could function as both a learning resource and in-workflow reference tool.
What I delivered
- A structured sales playbook covering Intel IoT Market Ready Solutions and priority customer use cases
- Use-case-driven navigation that helped sellers identify relevant solutions and supporting resources faster
- Clear value propositions and solution guidance designed to support customer-facing conversations
- Scannable content structures that reduced cognitive load and made complex technical information easier to apply
- A reusable enablement resource supporting seller readiness, solution familiarity, and day-to-day GTM execution
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Why it mattered
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This project demonstrates how I turn a complex solution portfolio into practical enablement that supports both learning and execution. Instead of organizing content around internal product structures, I focused on how sellers would search for, understand, and use the information during real customer conversations. It reflects my broader approach to sales enablement: reduce friction, organize information around seller workflow, and make it easier for people to move from knowledge to action.
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Multi-Channel Outbound Sales Play for High-Priority SMB Accounts
Designed a 16-step outbound sales play across email, phone, voicemail, and LinkedIn to help seller prioritize high-value SMB prospects, improve reply rates, and convert more outreach into meetings.
Overview
This reconstructed sample reflects a multi-channel outbound sales play I designed for high-priority SMB accounts at Pinterest. The play translated a pipeline-generation motion into a repeatable seller workflow combining account prioritization, value-led messaging, timed follow-up, objection-aware outreach, and channel variation across email, phone voicemail, and Linkedin.
The goal was not simply to increase activity. It was to give sellers a practical framework for moving priority prospects from first touch to response and from response to meeting.
The challenge
Sellers needed a more consistent way to engage high-priority prospects without relying on repetitive messaging or one-channel outreach. The challenge was to turn the broader GTM motion into clear seller actions while balancing persistence, relevance, personalization, and timing. The resulting play also needed to be easy to adopt in real workflows, flexible enough for different account situations, and measurable against pipeline outcomes such as replies and meetings booked.
My role
I translated the GTM objective into a structured 16-step sales play and configured the workflow in Gong Engage. I defined account targeting, sequencing logic, channel mix, messaging progression, timing, objection-aware follow-up, and decision points for when sellers should continue, personalize, recycle, or stop outreach.
What I delivered
- A 16-step multi-channel sales play across email, phone, voicemail, and LinkedIn, operationalized in Gong Engage
- Clear seller actions, sequencing logic, timing, and channel guidance aligned to priority SMB pipeline motions
- Messaging progression from relevance and value creation through proof points, follow-up, and objection handling
- A repeatable framework sellers could apply to high-priority accounts while adapting messaging to prospect context
- A measurable outbound motion that contributed to a 4x increase in meetings booked and 3x increase in reply rates within 16 weeks
Why it mattered
This project shows how I translate a GTM objective into a practical sales play sellers can use in real workflows. Rather than creating content for reference alone, I designed the experience around clear actions, decision points, reinforcement, and measurable behavior.
It also demonstrates how I connect enablement to business outcomes. The play gave sellers a repeatable framework for prospecting while improving consistency, engagement, and conversion from outreach to meeting.
Technical Sales Enablement Content Development
Developed technical sales enablement content that translated complex product information into clear, audience-ready materials for sellers and business audiences. The project included a long-form white paper and concise product brief designed to support product understanding, customer conversations, and GTM readiness.
